Home Depot was under fire Thursday for sending out a racist tweet that got an employee fired. The photo for ESPN show "College GameDay," which Home Depot sponsors, showed two African-American men drumming, flanking a third in a monkey suit, and asking, “Which drummer is not like the others?”
Almost immediately following the post, which was reposted by Twitter user @imfromraleigh, the Atlanta-based home improvement retailer issued a public apology, adding that it fired the employee who sent out the offensive tweet.
“We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it,” Home Depot tweeted. The photo was immediately deleted, but it still lingers online.
The retailer told NBC that it is “also closely reviewing our social media procedures to determine how this could have happened, and to ensure it never happens again.”
Home Depot has also been sending out individual tweets to people who complained online, like Twitter user @OfficiallyIce, who wrote: “Hey @NAACP, when y'all get a minute, check this @HomeDepot tweet out.” Home Depot responded: “@OfficiallyIce @NAACP We are deeply sorry for the dumb tweet and have deleted it.”
Even so, some are not letting the home improvement chain off the hook. Comedian Roy Wood Jr-Fry Cook, for one, wrote: “Yo @HomeDepot Im tweeting you on the behalf of Al Sharpton and all black ppl. We would all like a free gallon of paint to make this right.”
According to CBS, Home Depot is a sponsor of ESPN’s "College GameDay," a weekly football show that reports and makes predictions about college football.
Nadine joined IBTimes in July 2011 and is the editor of the Continuous News Desk, which covers trending news. She writes about retail, the fashion industry and pop culture...