People pay hundreds of dollars to hear motivational speaker Tony Robbins. While the cost might not burn a hole in everyone’s pocket, the event did burn the feet of more than 30 attendees. Five people were hospitalized after he told his followers to walk on hot coals during a Dallas seminar Thursday night.

Robbins has them walk on hot coals as a way to conquer their fears. His reps seemed nonchalant about people needing medical help. Out of 7,000, “only” five "requested any examination beyond what was readily available on site.”

“Someone not familiar with the fire walk observed the event and called 911 erroneously reporting hundreds of people requiring medical attention for severe burns,” a Robbins rep explained in an email, according to KXAS-TV. "We are pleased to have completed another successful fire walk for 7,000 guests and look forward to the remainder of an outstanding weekend with them."

Tony Robbins Five people had to be treated for burns after they walked on hot coals during a Tony Robbins seminar Thursday. Pictured: Robbins speaks Nov. 17, 2014. Photo: Getty Images

The fire walk was just one part of Robbins’ three-day seminar, which is aimed unleashing the power within. The point of the class is to "help you break through any limit and create the quality of life you desire."

So why did only a small margin of thousands of people get burned? One person said it was from a “lack of focus.” Others were apparently too busy taking selfies, TMZ wrote.

It’s not the first time Robbins has done something like this. Robbins had people walk on coals during a 2012 seminar in San Jose, California.

As briefly mentioned early, it cost $650 for a general admission ticket. Then there are three more tiers: VIP is $1,095, Diamond is $2,395 and Diamond Premiere is $2,995.

Popular celebrities who have attended a Robbins seminars include Hollywood actor Hugh Jackman, TV host Maria Menounos and Grammy Award-winning singer Melissa Etheridge.

There will be another hot coal-walking event in San Jose in November.

Follow me on Twitter @mariamzzarella.