(Reuters) - Hewlett-Packard Co is exploring the sale of its web-based photo sharing service Snapfish, and has held discussions with multiple private equity and industry buyers, a person with knowledge of the situation said.
Snapfish, which HP bought for more than $300 million in 2005 and currently sits within its printing and personal systems group, is considered non-core for the company, the person said, asking not to be named because the matter is not public.
A spokesman for HP declined to comment.
Some of the parties that have been eyeing Snapfish have also expressed interest in buying another online photo-sharing services provider, Shutterfly Inc, the person said.
Shutterfly hired Frank Quattrone's Qatalyst Partners over the summer to find a buyer, and is expected wrap up its process in the next several weeks, people familiar with the matter have said previously.