Hewlett Packard plans to have one last go at customers with their last batch of TouchPads days after the company decided to kill off the device after it failed to compete with Apple’s hold on the tablet market.
HP, previously, slashed the price of its tablet to $99 from $399 and $499 the weekend after announcing the TouchPad's demise on August 18. This decision ignited a burning desire among customers and retailers and the company witnessed long lines and frenzy as consumers went after the device.
The speed at which it disappeared from inventory has been stunning, the company told Reuters. We have decided to produce one last run of TouchPads to meet unfulfilled demand.
A day after the chief of HP's personal devices division told Reuters the TouchPad might get a second chance, HP announced a temporary go on the gadget after being surprised by the huge demand generated by a weekend fire-sale.
CEO Leo Apotheker is current under pressure from investors unhappy with HP's irregular strategy. The former SAP chief has also been forced to slash HP's sales estimates three times since he took over last November, according to Reuters.
We don't know exactly when these units will be available or how many we'll get, and we can't promise we'll have enough for everyone. We do know that it will be at least a few weeks before you can purchase, the comapany said in a blogpost.
HP could also lose money on every TouchPad it produces in the final run. According to IHS iSuppli's preliminary estimates, the 32GB version carries a bill of materials of $318.
The company, however, has declined to comment beyond the blogpost, the Reuters reported.