Infosys Ltd. (NASDAQ: INFY), India’s second-largest software services provider, has won an order from Japan's Ryohin Keikaku Co. Ltd. (TYO: 7453), best known for its Muji brand stores, to implement the IT company's big-data software platform InteractEdge. Infosys announced the deal in a statement on Tuesday but did not provide financial details.
InteractEdge is expected to help Muji generate higher sales by enabling the retailer to make personalized product recommendations to over two million registered customers. Better understanding of customer preferences will also help the retailer cross-sell and up-sell products, and build new revenue streams, Infosys said in its statement.
“They are using advanced analytics to better understand what their customers need and deliver it quickly,” said Sanjay Purohit, CEO of EdgeVerve, the Infosys subsidiary that builds its 'Edge'-branded software products and platforms.
InteractEdge will sift through more than two terabytes of data on customer interactions and purchases at Muji’s 600 stores in Japan and overseas, as well as on its online and mobile sites, to provide customers with recommendations -- on their smartphones via a Muji app and emails -- on about 150,000 products in Muji’s catalogs.