With the Nintendo 3DS, the Japanese video game company is betting that it can once again take hold of mass entertainment , just as it did nearly five years ago when it launched the Wii with its innovative motion-based controller.
Its Sunday at midnight debut greeted throngs of people waiting in queues around the world.
Analysis shows that the company stands to make almost $150 per each unit sold.
While powerful and innovative, designers managed to keep the inside looking relatively simple and elegant.
Let's take a look inside