Intel is apparently ready to get it started, as the chip giant announced it has hired Black Eyed Peas' lead singer will.i.am.
will.i.am., born William James Adams, Jr., will serve as director of creative innovation, for the company. The title, Intel says, will not just be an honorary role. He will be a hands-on collaborator for Intel, participating in their compute continuum vision, Intel's drive to get more and more devices to both compute and connect to the Internet
Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity. Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing, will.i.am said in a statement.
The Grammy award winning artist and producer will also participate in the visual life initiative with Intel. This initiative explores how visual experiences such as photos, videos and movies are changing the relationship consumers have with laptops, smart phones, tablets and other devices.
We're thrilled to tap into the limitless creativity will.i.am brings to the table. He's not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers, Deborah Conrad, Intel vice president and chief marketing officer, said in a statement.
2011 is already setting out to be a big year of will.i.am. Along with getting hired by Intel, the singer will perform with the Black Eyed Peas on the Super Bowl halftime show.