Nearly 70 million U.S internet visitors searched through internet based yellow pages in July, representing a 46 percent increase over the previous year.

A study that analyzes growing consumer trends by market research firm, comScore Networks, indicates that online users are increasingly turning towards internet-based services for business-to-business resources.

Yahoo! Sites and Verizon SuperPages garnered the largest share, with 23.9 percent and 20.1 percent, respectively. Google Sites ranked third in IYP searches, capturing 12.5 percent, followed by with 12.0 percent.