The Jason Wu for Target collection doesn't officially launch until Feb. 5, but celebrations arrived early for the designer, as he hosted a private shopping event showcasing his new pieces.

Blake Lively, Chole Moretz and Jaime King were on hand Thursday to kick off the New York party, as well as a handful of lucky shoppers, who got to purchase some items early.

Wu's Target collection consists of 53 pieces, including dresses, handbags and scarves. The big bargain is that each piece retails for under $60.

We have so many fans from a younger generation that cannot yet afford Jason Wu but pay attention to what we do . . . it also shows my range as a designer that I'm able to design for two spectrums of the market, Wu, 29, told USA Today.

The entire Jason Wu for Target collection will sell online and in select stores starting Feb. 5. For a preview, visit the Jason Wu for Target Web site.

Scroll down for photos from Thursday's private launch party.