New York Jets fans hungry for news about the team during the lockout have a new way to while the time away until the labor dispute is settled. Jets defensive tackle Sione Pouha is filming himself for a homemade reality TV show on his YouTube channel. Life of a Lock Out is available free, and while scenes of Pouha working out at the gym won't replace the news from the training camps that fans wish they were getting, the 32-year-old Jets player is more entertaining than most.
The first episode of Life of a Lock Out went online today, and it shows Pouha cooking Polynesian dishes and breakfast for his family, meeting fans in Times Square via his Twitter feed, and playing with his small children. Pouha, who was born in Salt Lake City but is of Tongan descent, plans to visit Tonga this summer and film the sights at the Polynesian nation for his YouTube project.
Everybody was asking two general things: 'What's up with the lockout? What are you doing with no football?' the 325-pound nose tackle told the Associated Press. I was kind of like a broken record. So, I thought to myself, 'Dude, what am I doing? I can just show them.'
The 12-minute episode is also good marketing for Pouha and his soft drink company, Bula Beverage. A can of the drink, which is flavored with kava and valerian root, is visible several times in the show. Bula Beverage is currently available online and in Arizona, California, Hawaii, Nevada and Utah. The marketing budget for the company is paying for the film crew that provides much of the footage for Life of a Lock Out.
Pouha had 59 tackles and two sacks last season in his fifth year with the Jets.