Kardashians Cash In: Family Set to Have a Billion Dollar Empire

 @cavanshays
on October 11 2011 12:06 PM
The Kardashian Family
North West, the newborn daughter of reality star Kim Kardashian, will reportedly make an appearance on "Keeping Up With the Kardashians." Reuters.com

The Kardashians are well on their way to turning their millions into billions.

After earning $65 million last year, E! News reports that the family is likely turn its business into a billion-dollar empire within two years.

The Kardashians could easily be a billion-dollar business worldwide in the next two years, Brian Dow, a representative for the Kardashian lifestyle brands, told Women's Wear Daily.

The Kardashian Kollection with Sears is set to make between $200 million and $300 million for 2011, its first year.

And there are plans to take the line international.

The line includes clothing, shoes, bags, and jewelry and only debuted in September. It highlights the Kardashians' individual styles: Kim's sexy red-carpet looks, Khloe's rocker style and Kourtney's updated Bohemian style wrote Women's Wear Daily.

Khloe and Lamar's fragrance makes another $50 million and their K-Dash line for QVC is a major seller.

Kim has three fragrances that are at Sears and our Dash stores. Kourtney is in the process of getting her fragrance. We have our QVC line, which is K-Dash. We have Kardashian Kollection at Sears. We have an Australian handbag collection, which is like our Sears line but sold in Australia. We have 'Kardashian Konfidential,' our book, which is being relaunched in November with extra chapters and extra photos. We have a new novel coming out called 'Dollhouse.' We have OPI nail polishes called Kardashian Kolors, which will be out in November on Black Friday. I'm working on a second unisex fragrance with Lamar. And we have the TV shows that we all do, sister Khloe said to Women's Wear Daily.

The entire family is managed by mother Kris Jenner, who is certainly no chump when it comes to knowing the workings of the business world. Jenner - who is without a doubt the brains behind the operation - knows how to turn lemons into lemonade.  

The savvy matriarch has turned her clan into a money making enterprise by simply capitalizing on accessibility.

The family utilizes social media networks to personalize a connection with fans, best-selling products with the Kardashian name, and, of course, their famous reality TV series on E! Keeping Up with the Kardashians.

When Kris Jenner met Bruce Jenner in 1991 he was flying well under radar after his Olympic fame from the 1970s. His usual day consisted mainly of multiple games of golf.

But Kris still saw potential in him. She created a media kit and got Bruce more public speaking engagements. They then launched a line of fitness equipment, promoted via infomercials, and Bruce once again became a household name.

Years later, she uses the same marketing strategy to promote her children. Kim's career could have easily remained in the gutter after the 2007 leak of her sex tape with rapper Ray-J.

Then, in October 2007, the family's reality show premiered and shined a completely different light on Kim and her family. She became sweet and likable; a stark contrast to the girl who partied with Paris Hilton.

In 2010, Kim was one of the top most Googled celebrities.

She knows how to take one small talent or ability and grow it into something huge. That's what she did with Bruce. He would have been happy to spend the rest of his life golfing, and that's what she did with us, said Khloe of her mother in an MSNBC article.

Kim's Fairytale Wedding: Part II premiered on E! on Monday Oct. 10, a documentation of her Aug. 20 wedding to Nets player Kris Humphries. Part I raked in 5 million viewers for the cable entertainment channel.

Kim tweeted to her 10.3 million Twitter followers during the E! special and the hashtag Kardashian's wedding became a trending topic on the social media site.   

 

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