Kylie Jenner Teases Puma Campaign With New Photos; When And Where To Buy Fierce Sneaker Collection

Shoppers won’t be able to get their hands on Puma’s new sneaker collection until Friday, but the brand's ambassador, Kylie Jenner, released another sneak peek showing off the “fierce” shoes. In the image, Jenner is seen sporting a white and black pair of the sneakers with short floral print shorts and a black sports bra.

“Flex your fierce side,” she captioned the image, using the hashtag “ForeverFierce.”

Jenner’s photo is the second time she’s teased Puma’s new collection, called Fierce. The “Keeping Up With the Kardashians” star first shared a photo of her modeling the shoes earlier this month. In that photo she had on a black pair of the lightweight, high-top sneakers. According to PopSugar, the shoes will also be available in red and silver, with more colors expected to be released later in the year.

The new slip-on shoes are described as sneakers that mix “performance-ready technology with street-worthy styling” and cost $90. In February, the brand's global brand and marketing director, Adam Petrick, told Us Weekly that their reasoning for wanting Jenner to model the shoes is because the 18-year-old “represents a fresh and exciting new era for fashion.”

“We couldn’t think of a more fitting and influential female to headline this campaign for Puma,” Petrick continued.

So when can everyone snatch up a pair of the stylish workout sneakers? The Puma Fierce collection will be available starting April 1 on the brand’s website, as well as in stores.

While several of Jenner’s family members have shown support for her collection with Puma, her brother-in-law Kanye West was initially upset over the deal. The rapper, who has a deal with Adidas, went on a Twitter rant saying “there will never be a Kylie Puma anything” because she’s “on team Yeezy team!!!” However, he later backtracked, telling TMZ that he was “mad for a little bit” but is ultimately “really happy for her.”