OK ladies, now let’s get in — shape? Beyoncé is taking on the fashion world, launching a line of active wear called Ivy Park.
The “Formation” singer released the first promotion photos for the line Thursday. The photos tease branded bodysuits, elastic headbands, sports bras and more. Beyoncé, 34, also released a video on the Ivy Park YouTube channel, which features the Grammy-award winning singer discussing her relationship with fitness, as well as a specific park from her childhood. As the voiceover takes place, Beyoncé is shown partaking in various strenuous physical activities from running to jumping rope, swimming and more. In each scene she is wearing a different item from the collection — daughter Blue Ivy even makes a brief cameo sporting smaller versions of her mother’s designs.
Ivy Park — a joint effort between the singer and Topshop owner Sir Philip Green — will be carried in more than 50 countries at 12 different retailers, including Topshop, Nordstrom and Zalando, according to Women's Wear Daily. Customers in the United States can purchase Ivy Park at Top Shop, Nordstrom and Net-a-Porter. A tweet from Topshop’s account suggests the line will be made available April 14. Fans wishing to better their chances of scoring pieces from the collection can click here and sign up for updates about Ivy Park. The brand’s website currently features a virtual experience set to Beyoncé’s most recently released song, showcasing several pieces from the athleisure collection.
— Topshop (@Topshop) March 31, 2016
The announcement of the “7/11” singer’s latest business venture comes just weeks before the start of her world tour. The “Formation” world tour kicks off April 27 in Miami and is set to continue well into July. Tickets for the tour went on sale to the general public Feb. 16 and, in most cases, sold out quickly, though some do still have open seats. Fans who missed the initial ticket sale and still wish to score the chance to see Beyoncé live have been urged to purchase tickets through authorized resellers like Ticketmaster.