After a Game 1 victory over the Mavericks Tuesday night, LeBron James announced that he will launch a new retail store in Miami in Fall 2011.
The store, named Unknwn, is being called modern and high-concept. It will feature a mix of apparel, footwear, printed materials and lifestyle accouterments.
So far, OriginalFake, A.P.C. and Nike Tier Zero have signed on as suppliers.