Luxury automaker Lexus has embarked on a new creative journey by asking four fashion designers to rethink their notions of automotive designs for an upcoming advertising campaign for Vogue.
Called the Lexus Fashion Workshop, the new initiative involved the creation of innovative fashion pieces from a dismantled Lexus CT hybrid by the four designers.
The entire collection will finally be displayed at the opening day of the Art Basel Miami Beach Thursday and Friday and will later be sold at a private auction during the event.
The luxury group mentions that the proceeds from the auction will be used to benefit the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA). This council is a not-for-profit trade association representing more than 400 of America's foremost womenswear, menswear, jewelry, and accessory designers.
From crank bearings to hose clamps, seat covers and cargo covers, the entire collection was designed from the auto parts of the hybrid Lexus CT.
Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected', stated Brian Smith, vice president of marketing for Lexus.
Take a look at the campaign visuals from the Lexus Fashion Workshop below.