Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

'Innocence of Muslims': Could Actors Sue Over Anti-Muslim Re-Writes?

The actors who appeared in the Islamophobic movie that set off violent protests across the Middle East have maintained that they thought they were making a simple adventure movie set in Biblical times. Some entertainment law experts say the actors might have grounds to sue the filmmaker who duped them.

Amazon Publishing Reveals Sales Numbers In Email

After seeing the unprecedented success of a title like "Fifty Shades of Grey," casual readers and publishing industry analysts alike were led to wonder what the future of digital publishing held for the book industry as Amazon Inc. (Nasdaq: AMZN) continues to edge out traditional publishing houses and retailers alike with its aggressive competitive pricing scheme. In an email sent to literary agents unearthed by GigaOM on Thursday, Amazon Publishing Vice President Jeff Belle revealed some ...

Facebook Ad Exchange Boasts Massive Return On Investment; Is The Social Network Finally Ready To Take On Google?

Facebook (Nasdaq: FB) experienced a brief respite this week following several weeks of dismal business prospects and plummeting share prices. Launching an initial beta mode of its new advertising system known as Facebook Exchange Facebook Exchange (FBX), advertising partners revealed good news that might finally reverse the SanFrancisco-based social media giant's post-IPO fortunes: Facebook is now better at gathering advertising clicks from web users than its fellow internet giant and chief r...

Indonesia - Smoking Itself To Death

Indonesia is the fifth-largest cigarette-producing market in the world. The government generates 6 percent of its revenue from taxes on tobacco.

Google, Boingo Expand Wi-Fi Partnership With Another 4,000 Hotspots: What This Means For The Future Business Of Wireless Providers

Google Inc. and Boingo Wireless Inc., made another bold move Tuesday to position themselves as a prominent resource for wireless services by establishing another 4,000 mobile hotspots across the United States. As a promotional event to advertise the new expanded partnership with the companies are also making Wi-Fi free in all the new locations "through the end of September," Boingo said in a statement.

Kindle Fire HD Will Offer Opt-Out For Ads: Is Amazon Moving Towards A Freemium Model For Its Hardware?

Amazon.com Inc. is reversing its decision announced just last week with the unveiling of its new HD line of Kindle Fires to supplement the devices' low cost with ad-based support. In a statement emailed to the press, Amazon said that it will now give customers the option to opt out of advertisements for a premium price of $15. The decision reflects a growing need to slash hardware prices and monetize users in other, more creative ways in what is becoming a fiercely competitive tablet marketpl...

WWE RAW Preview: Bret Hart Returns, Paul Heyman and CM Punk, John Cena Reacts

Monday Night RAW will be live tonight from the Bell Centre in Montreal, Que., Canada, featuring the return of Bret "The Hitman" Hart to the scene of the Montreal Screwjob. CM Punk and Paul Heyman's relationship will be explained and John Cena will likely retaliate before the two men meet Sunday in a WWE Championship match.

Apple iPhone 5 Release Coming: T-Mobile Website Reportedly Lists Four Different Size Capacities, Specs In Inventory [PICTURES]

Apple is expected to unveil its next-generation smartphone this Wednesday in San Francisco, but once the new iPhone eventually goes on sale -- sources peg Friday, Sept. 21 as the likely release date - who will be selling the phone? And what different size capacities can customers buy? On Monday, T-Mobile UK added placeholders into its internal and external systems for four new iPhone sizes. According to the website, the iPhone listed only as "iPhone X" will come in black in white colors an...

The End Of Pop Culture: What Eastwooding Tells Us About The Future Of Media

From Charlie Sheen's public unraveling to Todd Akin's "legitimate rape" comment, the most recognizable pop-culture trends in recent years have come from the real-life folly of the public sphere. That's a far shift, media experts say, from the days when a one-size-fits-all monoculture was produced on Hollywood sound stages and back lots.

News Corp And Disney Stocks Reach 52-Week Highs

News Corp.'s stock climbed to a 52-week high of $24.69 before closing at $24.50 on Thursday. The jump came two days after Anthony DiClemente, an analyst for Barclays Capital, upgraded News Corp.'s stock rating to "overweight."

Square Enix Declares Own Cloud Gaming Portal 'Selfish', Discusses OnLive Situation

Square Enix’s cloud-based gaming portal Core Online was born out of a “selfish” need to grab more gamers, according to the company. While Square Enix would obviously want more people to enjoy their various titles including the upcoming “Hitman: Absolution” and “Tomb Raider,” the company also offers browser-based versions of games like “Mini Ninjas” and “Hitman: Blood Money.”

Which 2012 Campaign Issues Really Matter To Wall Street Investors?

While the presidential candidates' plans to tackle unemployment, the national debt, health care reform, immigration, gay marriage and gun control might be the topics that have Main Street voters buzzing ahead of this year's election, a new report by the global equity research team at Standard & Poor's shows Wall Street investors have very different policy debates in mind.

Ronald McDonald Goes Vegetarian In India

McDonald's Corporation (NYSE:MCD), the US-based fast-food restaurant chain headquartered in Illinois long known for its beef-based burgers of all shapes and sizes announced plans on Tuesday to open its first ever vegetarian-exclusive restaurants in India.

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