Search once and see what's related is the motto of the MC Hammer-backed WireDoo, a currently unsearchable search engine Hammer announced to a baffled audience at the Web 2.0 Summit Wednesday.
The relational search engine will apparently provide more in-depth results to a particular search topic than Google and other popular search engines currently do. At the summit, Hammer gave a demo of WireDoo using a real estate search near Horace Mann School in New York as the example, according to a VentureBeat reporter in attendance.
Along with houses for sale, the search results included statistics on the school and other relevant information about the neighborhood.
The VentureBeat reporter described MC Hammer's SlideDoo presentation interface as a bit rough.
A Google search for WireDoo does not turn up anything besides the news stories published in response to MC Hammer's presentation at Web 2.0. For that reason and more, it is unclear exactly how and why WireDoo is superior to Google or Yahoo, or necessary in any way.
But it seems that MC Hammer anticipates some resistance.
Why create another search engine? Hammer asked the Web 2.0 audience, according to a TechCrunch reporter. Well, what if Sergei and Larry had not tried? he continued, presumably referring to Sergei Brin and Larry Page, the co-founders of Google.
According to VentureBeat, MC Hammer is known as a very active figure, angel investor and promoter of young companies in Silicon Valley.
You could always make things better, create the next version, Hammer reportedly said during his WireDoo announcement, adding No one's playing for singles in the Valley anymore, at the end of his presentation.
Incidentally, a Google search of the phrase No one's playing for singles also does not yield any results unrelated to the Web 2.0 summit.
MC Hammer aka Stanley Kirk Burrell was a popular rapper and performer during the late 1980s and early 1990s, when he also made his Hammer pants popular. His biggest hits were U Can't Touch This and Too Legit to Quit.