McDonald’s will add three new Quarter Pounder burgers to its menu and introduce a new thick-cut applewood-smoked bacon for the sandwiches and other items.
Greg Watson, SVP of McDonald’s USA’s Menu Innovation Team, spoke with Burgerbusiness.com about the new burgers on Monday.
“We're going to take most popular builds from the Angus line -- the Deluxe [American cheese, tomato, fresh leaf lettuce, red onion, crinkle-cut pickles, mayo and mustard] and the Bacon & Cheese [American cheese, bacon, red onion, crinkle-cut pickles, ketchup and mustard] -- and put them on the Quarter Pounder brand.”
There will also be a new flavor coming out called Habanero Ranch. It has white cheddar, bacon, lettuce, tomato and habanero ranch sauce.
The change comes as McDonald’s is looking to revisit core menu items such as its Big Mac. McDonald’s spokeswoman Danya Proud said the chain has not changed its Quarter Pounder in more than 40 years.
Numerous items have been added to the McDonald's menu in the past year, including the Egg White Delight, Chick and Fish McBites, and McWrap. The chain is also expecting to remove items from its menu. It remains unclear which items will be chosen, but it will depend on how they perform with consumers.
The original Quarter Pounder and Quarter Pounder with Cheese will remain untouched.
The three new Quarter Pounders will debut mid-June and are replacing the chain’s Angus Third Pounders.
Amethyst Tate graduated summa cum laude from Middlebury College with a B.A. in Sociology/Anthropology. During her time at IBT, her articles have been sourced by various...