McDonald's holdings Japan announced Wednesday that it set up multidisciplinary research center for developing new menu, quality control, improving services in Shinjuku-ku, Tokyo.

Studio M, which will begin full operation on the middle of October, is intend to integrate the companies various functions from monitoring research to testing shop operation, with its test shop which has real kitchen, 114 seats and drive-through.

The company expects that the center accelerate the whole research and development process to offer new menu more quickly according to the season and the latest trend.