Software giant Microsoft Corp. (NASDAQ: MSFT) brokered a contract to host its advertisements on the popular Web 2.0 website Digg.com, ousting the former advertising partner Google Inc. (NASDAQ: GOOG).
The deal, which lasts for an undisclosed term, allows Microsoft to sell both display advertising and paid listings on the site, which lets users vote on the most popular news headlines, videos and other content across the Web.
This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg's growth, said Kevin Rose, CEO of Digg said on an official blog. Best of all, it lets the Digg team completely focus on new feature development.
Digg has garnered more that 17 million unique users per month according to Microsoft. The deal follows is similar to a deal the software maker made over a year ago.
Rose said that Federated Media, which had been the company's advertising partner for the past year and a half, would continue working with Digg on integrated sponsorships and custom programs.
It's important to say that we're as focused as ever on a great user experience, Digg founder Kevin Rose wrote on the company's blog. So, no dancing monkey ads, and the design will remain uncluttered.
Last August, the Redmond, Wash.-based giant became the exclusive provider of banner ads and sponsored links on another popular Web2.0 site, Facebook.