Microsoft will unveil a new unified advertising strategy on Monday with the launch of Microsoft Digital Advertising Solutions.
The new branding incorporates ad offerings across MSN and Windows Live; the upcoming Xbox and Office Online; and future Windows Mobile and IPTV ad products. The goal is to bring together these various ad products and services into a coherent offering for advertisers.
â€œMicrosoftâ€™s advertising business is growing quickly and becoming more sophisticated,â€ Bradford said. â€œIt is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day.â€
The Redmond Wash.-based firm said that the new service will allow advertisers to actively engage with a global audience of more than 465 million unique visitors a month across the MSN networks, as well as more across Microsoft's other platforms.
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