The day after she spent 30 hours straight working in her office, a young Indonesian copywriter died following her collapse on the floor.

The New York Daily News reports that 24-year-old Mita Diran collapsed on Sunday and slipped into a coma after working for several weeks on a little amount of sleep and consuming energy drinks to attempt to fuel her long days. She died just hours after passing out.

Diran worked for the Ogilvy & Mather-owned Young & Rubicam ad agency in Jakarta. And she often posted about her job and lengthy work hours on Twitter.

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"30 hours of work and still going strooong," she tweeted on Saturday night.

 

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Epoch Times reports that Diran’s father Yani Syahrial updated people on  the social-media website Path after he found out his daughter had collapsed. He mentioned her “continuous working overtime for 3 days last night” and “working over the limit” as contributing factors to her illness. Many of her coworkers as well as numerous social media users have expressed their condolences. Y&R also remembered Diran on its Facebook page. And her family and friends are now encouraging others to respect their limits and not overwork themselves, reports The Daily News.