The much-talked about documentary “Mitt,” about two-time presidential candidate Mitt Romney, premiered on Friday at the Sundance Film Festival in Park City, Utah. Considered the first of its kind to show a behind-the-scenes look at Romney’s failed 2008 and 2012 presidential campaigns, the documentary was filmed over a six-year period.
Netflix (NASDAQ:NFLX) will make “Mitt” available on Jan. 24 for its viewers, a mere six days after its world premiere.
“It’s a very rare case where something world premieres at Sundance and then will be coming to the Netflix service during the course of the festival,” Lisa Nishimura, Netflix vice president of original documentary and comedy, reportedly said. “It’s pretty exciting. We’re incredibly humbled by the selection. We can’t thank Sundance enough.”
According to reports, “Mitt” marks the first time Netflix has taken a documentary to Sundance that it has helped to produce.
"Our traditional acquisition teams have always gone to Sundance," Nishimura said. "We have always looked to acquire content, in partnership with the different studios we’ve been working with. The shift for us is that we are now both acquiring and producing documentaries and docu-series for Netflix and presenting them on a global premiere basis across our 41 countries to our 40 million-plus subscribers," she added.
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“Mitt” reportedly follows Romney’s two failed presidential runs, beginning in Christmas 2006 through his presidential concession speech in 2012.
Greg Whiteley, director of “Mitt,” said the documentary is essentially “a bunch of scenes of Romney and his family hanging out.” He also said that Romney’s campaign was always very skeptical about the project.