The makers of the Etch A Sketch may want to thank an aide to Republican presidential candidate Mitt Romney who mentioned the toy in a well-publicized gaffe that led to their stock skyrocketing 141 percent.
Shares of The Ohio Art Co., which makes the venerable children's toy, increased $5.65 a share to $9.64 per share - a 141.25 percent gain, Thursday.
There was no news surrounding the stock's fundamentals, but Romney communications adviser Eric Fehrnstrom referenced the Etch A Sketch when speaking about how the former Massachusetts governor can change positions as he transitions from the Republican primaries to the general election.
You hit a reset button for the fall campaign, Fehrnstrom said. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up, and we start all over again.
Fehrnstrom's comment drew sharp criticisms, including from Romney's GOP rivals, former Pennsylvania Sen. Rick Santorum and ex-House Speaker Newt Gingrich.
I can tell you as someone who doesn't have my policy positions on an Etch A Sketch - and I carry one of those around now - my policy positions are written out of conviction, Santorum said during a speech about health care in San Antonio, according to CNN.
The front page of Gingrich's campaign website, newt.org, featured an Etch A Sketch with Romney's image within the toy's borders as part of a fundraising pitch for Gingrich.
Don't let Romney shake away conservative values! Support Newt's conservative values! the pitch says, urging supporters to donate to the former Georgia congressman.