Motorola Mobility showed it wants to generate buzz, as it showed a much-anticipated tablet as well as three new phones that will be on three different carriers.
The Xoom was the most eagerly awaited of the four, being Motorola's entry into the tablet market. The tablet comes with a dual core 1 GHz processor, and runs on the Android 3.0 operating system, known as Honeycomb. The first ones will be shipped this quarter.
But unlike other tablets, this one will be initially set to function with 3G networks, and will later be upgradeable to 4G.
Motorola Mobility CEO Sanjay Jha noted that the tablet's apps and OS were both designed for a tablet form the beginning, whereas previously Android was designed with smartphones in mind. To show the new machine's capabilities he walked the audience through the new map application, which allows 3-D rendering of streets using Google Maps.
Beyond the tablet, Motorola rolled out three new phones, each for a different network provider.
First was the Atrix, which is a 4G-capable phone that will be offered to AT&T customers. The next phone was the Clicq 2, for T-Mobile users. Last was the Bionic for Verizon.
The Atrix can dock with a laptop-like dumb terminal, which is smaller and lighter than the average notebook because it hasn't got a processor; all of the computer's functionality is contained in the phone. Connected, the dock allows the phone to have a complete keyboard and mouse, and even hook up to a television.
Most consumers can get through about 80 percent of their daily tasks with a smartphone, Jha said. But sometimes you need a complete keyboard and mouse experience.
One example is document creation and editing, which does not lend itself to smartphones, which are often too small.
While the new phones and tablet have generated buzz, it remains to be seen how sustainable that is. Motorola's last big hit was the Razr phones from the earlier part of the decade; since then the company has struggled to make its mark in the mobile phone market.
Two of the phones, the Atrix and the Bionic, have dual core 1 GHz processors, just like the Xoom. Those processors are designed by Nvidia - which has made a push to optimize content with the Tegra 2, also announced today.
Usefulness for business customers was also a theme for Motorola's devices. The Atrix could conceivably replace a desktop computer in some applications, and Jha touted the Bionic's compatibility with enterprise IT systems, noting that it is equipped with encryptin that will make your IT manager very happy.