It doesn’t seem like the Jill Abramson saga is going to end anytime soon, and a new billboard that just went up facing the New York Times building is making sure of that.

The Committee for Accuracy in Middle East Reporting in America (CAMERA), who has long criticized the New York Times’ Middle East coverage, reportedly paid for a billboard on 8th Avenue between 40th and 41st streets that states: “The New York Times: Unfair to Jill Abramson. Definitely Unfair to Israel.”

Times media editor Peter Lattman tweeted a photo of the billboard on Friday.  

This billboard is hitting the New York Times when it is weakest. Last week, the newspaper unexpectedly ousted Excecutive Editor Jill Abramson, which sparked an outpouring of criticism centered on reports that she was paid less than male predecessors. 

"We recognize CAMERA's right to advertise despite the fact that we disagree with their message," a New York Times spokesperson told Mashable

CAMERA launched a campaign against the Times’ “journalistic malpractice when it comes to the way they misreport on Israel,” Gilead Ini, a research analyst at CAMERA to the New York Daily News. In the past, CAMERA has accused the Times of “abandonment of journalistic objectivity in the quest to blame Israel and of “justifying Palestinians and shifting the blame to Israel,” particularly with regards to their coverage of the Israel-Palestine peace talks. 

In January, CAMERA put up another billboard accusing the New York Times of slanting news about Israel by “misrepresenting facts, omitting key information and skewing headlines and photos.”