The next generation pure-Google smartphone Nexus 4 G, which is rumored to be released around Thanksgiving, could put Apple off track with regard to its plans for iPhone 5 launch.

The question now is, will Apple postpone iPhone 5 launch beyond September first week or will it hurry through the process and launch iPhone 5 much sooner than that.

The latest buzz is based on the perception among tech observers that iPhone 5 will fall short of matching up to the beast of a smartphone the Nexus 4 G is. Running on Android OS Ice Cream Sandwich and sporting either the OMAP 4460 chip or an ultra low-power 28nm Krait-based Snapdragon processor from Qualcomm, Nexus 4G is described as an 'absolute beast.'

The phone, already dubbed as a 'monster', will likely have a boast a 720p HD monster-sized screen, 4G LTE connectivity, 1080p video recording and playback, besides a 5MP camera and an 1MP front camera specifically for video chat. Its 1.2GHz or 1.5GHz processor and 1GB Ram is thought to offer tough competition to the iPhone 5 as well. The iPhone 5 is expected to run with the same A5 processor of iPad 2, which is in the 1 GHz range.

If Apple launches iPhone 5 in September, it will have to face down the challenge from a far superior smartphone within months. So what if Apple surprises everyone -- suiting its style, for that matter, and launch the phone much sooner?

Either Apple iPhone 5 should be released sooner in order to be able to survive its competitor for more than a couple of months, or the Apple iPhone 5 will get a September release date and it is not going to be a competitor for the Nexus 4G after all, said a report in G for Games.

This view concurs with the idea that Apple iPhone 5, based on its feature leaks so far, will at best play catch up with the existing range of Android OS0based phones. So will it be strategically right to leave an inferior iPhone to face up to the Nexus 4G two months after its launch?

According to tech website Technorati, the Nexus 4G could boast of features like 3D as well as Open GL head tracking for facial expressions and sensing. ... the open source OS can allow developers to sync up various devices ranging from remotes, controllers, to bikes. This opens a huge door of opportunities for apps running on the next generation Nexus 4G. With all such specifications Google Nexus 4G can really become an iPhone killer.

Another tech website,, reported Apple is seen by analysts as coming pressure increasing pressure in the smartphone market. This is because Android OS-based phone manufacturers are moving to launch fast processor Android models capable of deliver fast navigation mapping, as well as easy access to content from cloud services like Dropbox.

Apart from the Nexus 4G, Apple will also have contend with stiff competition from an array of Android phones.
There are reports suggesting that the Motorola Droid Bionic is slated for an early July launch. The Droid Bionic will contain a screen of 4.5 inches wide, a dual-core processor, the most current Android Gingerbread, and will be supported by Verizon 4G LTE, making a wait quite worthwhile, says newsquestonline.

Samsung Galaxy SII, which is also hyped as the 'iPhone slayer' and a 'superphone' is expected to arrive in July.