Nissan Motor Co said orders in Japan for the revamped March subcompact reached 12,147 units as of Sunday, representing more than three times the monthly target after less than two weeks on the market.
The March, built on the new V platform vehicle underpinnings, is Nissan's most important model in years and its main hope for boosting sales in emerging markets such as India.
The hatchback, imported from Thailand for the Japanese market, gets best-in-class fuel economy of 26.0km/liter and its price starts at 999,600 yen ($11,430). Japan's third-biggest automaker is targeting domestic monthly sales of 4,000 units.
(Reporting by Chang-Ran Kim)