“Look he’s a nice guy, he’s well spoken he could talk a dog off a meat wagon and yet he hasn’t delivered,” said Mitt Romney, referring to President Barack Obama.

Donald Trump said Obama was the worst president ever. When asked to name one thing Obama did well, he said Obama ran a good presidential campaign.

In 2008, John McCain ran an attack ad against Obama, calling him “the biggest celebrity in the world” while flashing images of Paris Hilton and Britney Spears.  “But is he ready to lead?” continued the attack ad.

Even Obama himself acknowledge that he once had “star power.”

So is Barack Obama just a smooth talker with no substance? Romney certainly thinks so.  

“The truth is Barack Obama has failed America,” he said on Friday at a town hall meeting at the University of New Hampshire.

“The Obama prescription for the economy didn’t [help what hurt us]. Instead it made things worse,” he said.

As evidence of Obama’s incompetence, Romney cited the high unemployment rate, the prevalence of under-employment, declining home prices, higher gasoline prices, and higher food prices.

From the get-go, Romney’s strategy seems clear: attack Obama on the economy and the jobs market. Like McCain before him, it’s likely he’ll also try to portray Obama as a smooth talker with no substance.