The new Obamacare ads were meant to get attention and have definitely done just that since they were launched on Tuesday. Many, however, would probably argue they being noticed for the wrong reasons and are generally degrading to Americans, specifically young adults.
The new ads play off of the famous “Got milk?” ads and were created by the Colorado Consumer Health Initiative and ProgressNow Colarado Education to educate people about the benefits they will receive through President Barack Obama’s Affordable Care Act.
Clearly their goal was to bring attention to Obamacare, but at what cost? Adam Fox, the director of strategic communications for CCHI, defended them by saying they have many messages.
"It's been fun to watch how it all plays out," he told Business Insider on Tuesday. "We've seen both positive and negative reactions, but if people are seeing the ads and purchasing health insurance, that's a good thing."
As for those who don’t like the adds, Fox doesn’t care. He told the Daily Beast there are “always going to be those people who try to twist what you’re doing towards their own purposes.” According to Fox, their strategy wasn’t to target everyone, just young adults. “One of the primary audiences that we’re targeting is young adults and really trying to portray that there is risk involved in alcohol,” he said, in regards to the “Brosurance” ad, which features a guy doing a keg stand.
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In another ad, a young woman named "Susie" holds birth control in her hands and she stands next to “Nate.” The ad reads: “OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can too. Thanks Obamacare!”
The ad also makes sure to include a disclaimer, “The pill doesn’t protect you from STDs, condoms and common sense do that.”
Fox told Business Insider the ads are supposed to be funny. “We wanted to come up with a campaign that would attract attention and inject a bit of humor, and try to approach educating people about health insurance a little bit differently," Fox said. "It was really just brainstorming, 'OK, what are some of those risky activities we could work with that would tie it all together?'"
Check out all the ads on doyougotinsurance.com.