No download, no installation, now Amazon Kindle will expand to enable anyone with access to a web browser to buy and read books.

For the first time ever, bookstores, other retailers, authors, bloggers and other website owners will be able to offer Kindle books from their own sites. Now readers will start getting the full text of these books instantly, and earn referral fees through the Amazon associates program for sales made through their sites.

Also, website owners can set in the Kindle for the Web widget in seconds and start offering books.

Kindle for the Web makes it possible for bookstores, authors, retailers, bloggers or other website owners to offer Kindle books on their websites and earn affiliate fees for doing so, said Russ Grandinetti, Vice President, Kindle Content.

Now Kindle books can be read on the $139 third-generation Kindle device with new high-contrast Pearl e-Ink, on iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys and Android-based devices. So the reading library, last page read, bookmarks, notes, and highlights are available to you no matter where you bought your Kindle books or how you choose to read them.

Kindle for the Web joins Amazon's selection of free reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices that let customers read and sync their reading library, bookmarks, notes, and highlights with the device or platform of their choice.

The Kindle Store offers books, including 101 of 111 New York Times Bestsellers and New Releases from $9.99.

Millions of older, out-of-copyright, pre-1923 books are also made available. Kindle for the Web will support Chrome OS devices, including the all-new Chrome OS Notebook, said the statement.