Owning Apple Products Determines How Rich You Are?

By Surojit Chatterjee | March 29 2012 11:16 AM

A recent survey says that over 50% of households in the West own an Apple device and are more likely to be young. The survey also says richer users have more Apple devices.

Reuters

Goran Marberg holds his new iPad, autographed by Apple co-founder Steve Wozniak who, with his wife Janet, waited in line overnight with customers at the Apple Store in Century City Westfield Shopping Mall in Los Angeles, California March 16, 2012.

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The survey was conducted by CNBC's All-American Survey. It points out that despite 55 million iOS devices have been bought, one out of ten people plan to buy an Apple device. That's around five million.

Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year, CNBC reports .

The survey says that users are generally college-educated and younger, with an equal chance to own a home or not. A greater income also means more devices.

[T]he more of our products you own, the more likely you are to buy more, says vice president of Hart Research Associates, Jay Campbell. Apple certainly isn't feeling the economic pinch.

The survey revealed that 49 percent of respondents don't own an Apple device. 16 percent own one, 12 percent two, 13 percent three-four and nine percent five. The results suggest that once users own an Apple device, most go on to buy another at least.

Not included in the survey is a breakdown of which products were the most common ... it's likely to be an iOS device such as the iPhone, iPad or iPod, CNET points out. During its first three days on sale, the new iPad sold 3 million units. Analysts predicted that the iPad 2 sold one million units in its first weekend on sale.

The other regions of the US vary from 47-51% [of owning an Apple device], Mac Observer says. West U.S. averages two Apple devices while the South only average 1.2, probably linking to the average earnings in each region.

Unsurprisingly, the most saturated Apple demographic makes over $75,000 a year, AppleInsider writes. Undoubtedly these are generally the groups that own multiple Apple devices, with 77 percent owning at least one. Less than a third of users earning less than $30,000 a year own at least one Apple device.

Apple's self-audit of its factories in Asia showed the existence of child, slave labor and other grossly unjust practices, VentureBeat points out. While Apple is going to use their $100 billion cash pile to reward investors, improving factory conditions would also be a welcome move.

(reported by Jonathan Charles, edited by Surojit Chatterjee)