Socialite Paris Hilton, 34, will be the next female celebrity to star in her own video game. On Tuesday, Hong Kong-based mobile game developer Animoca Brands announced it will create the title, which will feature Hilton’s likeness.
Animoca Brands CEO Robby Yung called said that the 34 year-old is one of the “most recognized celebrities in the world.”
“We are thrilled to be able to collaborate with her on mobile gaming titles,” said Yun. He said the company will take a “phased approach” to development, creating branded items for in-game purchases, and then creating full-branded apps in the future.
Hilton’s first game was 2006’s “Paris Hilton’s Diamond Quest” from Gameloft, a title similar to King’s “Candy Crush.” However, this was just before the beginning of the mobile game frenzy, which kicked off with the launch of the Apple App Store in 2008.
Hilton’s new game will be joining the ranks of a market that mobile game developers are eager to tap – using a celebrity’s likeness to appeal to all of her young, impressionable fans. Glu Mobile’s “Kim Kardashian: Hollywood” reached iTunes and Google Play on June 25 last year, and pulled in $43.4 million during its first quarter, quadrupling the company’s overall revenue from the previous year. The game’s Facebook app has nearly 1 million fans, and Kardashian added younger sister Kendall Jenner to the game on Tuesday.
Musical artist Katy Perry, 30, will also receive her own video game from the same mobile developer. The “Dark Horse” singer performed in front of a television audience of more than 118 million viewers in the Super Bowl in January. She’s also accumulated more than 64 million followers on Twitter and more than 77 million fans on Facebook.