SES SA, the world's largest publicly traded satellite operator, said it plans to launch the first 3D adult channel, Penthouse 3D, on the Astra network in Europe.

The channel will launch on March 1, 2011 from 11:00 pm until 5:00 am (GMT +1) on ASTRA, with designation ASTRA 3B, 23, 5 Degrees East, the company said in a statement.

We are very excited about the launch of the Penthouse 3D channel, says Marc Bell, chief executive of FriendFinder Networks. Our goal is always to deliver the latest technology on the world's best platform.

The station will broadcast films in high-definition 3D, streaming 30 hours of both softcore and hardcore programming per month.

We are very excited about the launch of the Penthouse 3D channel, said Marc Bell, chief executive of FriendFinder Networks, the parent company of Penthouse Media Group.

Our goal is always to deliver the latest technology on the world's best platform.

FriendFinder isn't the first porn network to sell 3D porn. In Jan. 2010, a company called Bad Girls in 3D announced that it would sell a 60-inch Mitsubishi HDTV, two sets of glasses, 3D playback software, and a subscription for $19.95 a month that would provide content featuring said bad girls, PC Magazine recalled .

The start of Penthouse 3D represents another milestone in the development of ASTRA as key player in the 3D television market, said Ferdinand Kayser, president and chief executive of SES ASTRA said in a statement. Furthermore, it confirms ASTRA 23.5 East as Europe's fastest growing hot spot for both Direct-To-Home and Direct-to-Cable distribution.