On March 5 Pepsi reinvigorated its beverage lineup with the announcement of three new products as part of its “Refresh Everything” campaign.
The three new products, Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, are expected to be on the store shelves this March and April.
Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drink,” said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America Beverages.
Pepsi Natural is made with all-natural ingredients including sparkling water, natural sugar, natural caramel and kola nut extract, the color comes from natural caramel and apple extract and comes in a 12-oz glass bottle.
Pepsi and Mountain Dew brings consumers a taste of the past each coming in their own versions of Throwback, both products are inspired by the '60s and '70s and sweetened with natural sugar in a retro-look package.