Playboy magazine founder Hugh Hefner (center)
Playboy magazine founder Hugh Hefner announced the famous adult publication will be coming to the iPad. Reuters

Shares of Playboy Enterprises (NYSE: PLA) are surging after the company accepted a bid by its founder Hugh Hefner to take it private.

As of 10:09 a.m. (EDT) Playboy shares have soared 16.83 percent.

Icon Acquisition Holding, an entity controlled by Hefner, raised its bid by 12 percent to $6.15 per share.

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