The ‘Prince George Effect’: The Royal Baby’s Most Fashionable Moments [PHOTOS]

By @nadinedeninno on

Prince George fashion Prince George is a budding style star.  Reuters

His mother, Kate Middleton, has one of the most coveted wardrobes in the world. His grandmother, Princess Diana, was a fashion icon who is still admired today. Even his great-grandmother, Queen Elizabeth II, has an instantly recognizable style.

So it’s no surprise that Prince George, who turns 1 year old on Tuesday, has already become a sartorial superstar in his own right. Just like his mother's outfits, which are chronicled on, Prince George’s ensembles have a following of their own. His website,, tracks the royal baby’s clothing, toys and gifts—and tells where to buy it.

The 32-year-old Middleton is said to have “The Kate Effect,” selling out any piece of clothing that she's seen wearing. There’s now a “Prince George effect”:  The New York Times declared Prince George is “ascending to the throne of trendsetter.”

"Prince George is only 1 but he's had as profound an effect on baby fashion and clothes sales as his mother, with everything he wears selling out in seconds,” editor-in-chief of Mother & Baby magazine Claire Irvin told

In less than a year, the little prince has catapulted several children’s designers to stardom, like Rachel Riley, a London-based kids designer.

“We’ve had celebrity customers before, and we’ve also had royal customers before, but I don’t think we’ve ever had anyone before quite as high profile as Prince George,” Riley told the Times. “Being on such a high-profile baby is very good for business.”

In honor of the little tyke’s first birthday on Tuesday, here’s a roundup of some of Prince George's most fashionable moments.

Prince George Style Prince George leaving the hospital.  Reuters

His Hospital Debut

For his big debut leaving the Lindo Wing of St. Mary’s Hospital, Prince George wore a white shawl by 
G. H. Hurt & Son, the same company that had made the blanket William left the hospital in 31 years prior.

Prince George Style Prince George at his christening.  Reuters


Per royal tradition, the baby heir donned a replica of the christening gown made in 1841 for Queen Victoria’s first daughter.

Royal Family The second royal family portrait.  Handout

Family Time

For the royal family’s second official photo, George wore a cashmere sweater (with his name woven on it) by Corgi, a Welsh knitwear brand. The jumper, as the British call it, was a gift to the baby from his grandpa Prince Charles.

“We were thrilled when we noticed that he was wearing our gift,” the company said in a statement. “It was a lovely, natural family photo.”

According to People, the bespoke sweater “could cost up to $832.”

Prince George Fashion Prince George's best airport fashion.  Reuters

Homeward Bound

Prince George travels in style. The tot looked like a gentleman in red and white pinstriped shorts and a white polo shirt under a red button-down sweater. His Early Days prewalker shoes quickly sold out, too, The Times reported.

WhatGeorgeWore did not identify the maker of the red sweater, but suggested some possibilities: the JJL Kids cardigan and the Petit Bateau Cardigan.

Prince George Style Prince George at a playdate.  Reuters


One of his most memorable outfits, the sailboat overalls, sold out online “in a few hours, maybe less than that,” according to designer Rachel Riley. Prince George wore the nautical-themed dungarees over a Milo bodysuit by Chelsea Clothing Company from Trotters for his playdate at Government House in Wellington.

Prince George Prince George, the frequent flyer.  Reuters



Looking a little weary from his three-week long tour in Australia and New Zealand, George still looked stylish. The chubby-cheeked prince wore his signature polo shirt and shorts under a white mohair sweater. 

Prince George fashion Prince George wearing a sailboat romper.  Reuters

Down Under

The young prince (or more likely, his mother) is a big fan of sailboats—and so is everyone else. The Les Petites Abeilles by Désirée Hohenlohe sailboat romper that George wore in Sydney sold out, too.

Another retailer, Annafie, which sells a similar romper on its site, actually renamed it the “Prince George Romper.”

Prince George Fashion Prince George at the zoo.  Reuters

A Day At The Zoo

Rachel Riley’s outfits for Prince George have been selling out quickly -- like the striped tee and blue shorts he wore to meet the bilby at the Taronga Zoo.

“It’s life-changing,” Riley told The Times. “I love to dress my own children, and I love to dress our customers’ children. But if you asked me if there was one child I’d like to dress, it would be the next heir to the throne.”

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