'Pronunciation Book' And 'Horse_ebooks' Revealed As Long Term Art Project, New 'Bear Stearns Bravo' Website Emerges [VIDEO]

 @lukeydukeyl.villapaz@ibtimes.com
on September 24 2013 11:26 AM

At 10 a.m. EDT, the “Pronunciation Book” YouTube channel released its latest video, which can be seen above. The video features a similar format as previous videos, with a narrator pronouncing a word displayed on the screen. Tuesday’s video displayed the word “Horse_ebooks.”

While all seemed normal, the video then panned to a woman dressed in white, who repeats the word displayed and continues speaking,

“It's morning in cyberspace, and the systems are in love. A spambot in a channel. What would the parents think? Together again. It's all just data in the net. But we're just getting started.

There is a man named Dalton. Dalton is dangerous. He is rich, he is strong, and he is going to crash the stock market.

Sidewalks crack and streets go dark. Ten thousand bankers shake and scream for Dalton's pyramid. Where are the regulators? That's where you come in.

I've been trying to tell you something for five years.

You're in the elevator. You're right on time -- like a regulator should be. You are a beautiful system. This is the world we're in, and this is what is happening. What's that tune? Everyone is singing. You are first class. You are ready. And you are the regulator who will see the shining data in the stars of Bear Stearns Bravo. Bear Stearns Bravo.”

The description below the YouTube Video contains a link to Bear Stearns Bravo, a website that contains a "choose your own adventure"-style video piece. Along with the website link, an address to a New York City location and phone number was listed:

“Today only: Bravospam 195 Chrystie St NYC 10002 (213) 444 0102”

According to the New Yorker, the Twitter account @Horse_ebooks, the Pronunciation Book YouTube channel and the Lets Talk About Systems Tumblr were all part of a project that has been running for the past few years. The creators of the accounts are Jacob Bakkila, a creative director at Buzzfeed, and Thomas Bender, who was the vice president of product development at Howcast.

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The two creators will appear at a performance at the Fitzroy Gallery (the address listed on the YouTube channel) to tie the story between their viral online accounts together, according to the same New Yorker report.

Intrepid Internet users have collaborated on 77days.net and other sites and forums dedicated to discovering what the YouTube channel’s viral campaign was about. Initial theories pointed to television series reboot promotions and an Alternate Reality Game for a coming book release. This recent revelation will have Internet users talking for days, considering that many missed the connection between the “Pronunciation Book” YouTube channel and the Horse_ebooks Twitter account entirely.

 

Bender has also been known to be associated with Synydyne, an art collective founded in 2006 that played a large role in this ARG, along with other ARGs including “This is My Milwukee” and “Hoopeston.”

According to the Synydyne website, the performance will run from 10 a.m. until 9 p.m. EDT at the address above on Tuesday only.

Let us know what you think about this conclusion to the “Pronunciation Book” saga in the comments below.

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