Google, the ubitiqous Mountain View, Calif.-based tech giant, is close to launching its own music service according to several reports in the media.

A report from CNET and other media sources say Google plans to launch its own music service, which would rival Apple's iTunes. The service would follow the monthly subscription streaming format, rather than iTunes' pay-per-song method. The cloud-format would allow users to access their music from any web connected device.

CNET says Google is testing its music service with its own employees. For the most part, the technology aspect seems to be ready. However, music industry labels are still negotiating with Google to allow their songs to be available on the new service. They are also looking to get licensing fees for users' existing music libraries, to put on their servers -- something that has never been done before.

Streaming services that tried to unseat Apple's dominance in digital music has been largely unsuccessful. Contenders including Lala, Zune, Myspace Music, SpiralFrog and many others have tried and failed in the past.

Sony recently debuted its cloud-based music service, Qriocity, but its success is far from assured. That said, Apple seems to believe in that approach, however, as a few weeks ago Bloomberg said Apple is negotiating with music labels to unveil its own cloud-based service.

Meanwhile, Spotify, a successful European based subscription streaming music provider is reportedly headed across the Atlantic to launch in the U.S. The company posted jobs based in New York on its website and its chief executive Daniel Ek, tweeted the company is looking for rockstar engineers and product people in the US.

According to reports in the media, Spotify is still negotiating with music labels in order to get access to the music licensing for its US launch.

Google, Spotify and Apple did not respond to an inquiry for comment.