Sir Richard Branson wore a red AirAsia uniform, complete with red skirt and blonde wig, for a six-hour fight Saturday night frpm Perth, Australia, to Kuala Lumpur, Malaysia, after losing a bet to AirAsia chief executive Tony Fernandez.
The bet was made two years ago over a Grand Prix auto race.
“We both had Grand Prix teams, and I was absolutely certain that I was going to win,” Branson said.
“Something went wrong. Of course the drivers of that race are no longer with us. I went to extreme lengths to avoid being here, but knew that one day I had to get it over with,” he continued.
Fernandez has known Branson for years, as the wealthy entrepreneur is his mentor. Fernandez worked for Branson before establishing his own airline.
The loser had to dress as a stewardess and serve passengers on the other’s airline. As it took him years to fulfill the bet, Branson may have had to build enough confidence to don the risqué outfit. Branson completed the look with fishnet stockings, false eyelashes and red lipstick. The 62-year-old also shaved his legs for the bet.
“As an AirAsia X’s flight attendant, he has to comply with our grooming standards, and that includes shaving his legs, donning high heels, putting on some makeup and slipping into AirAsia’s famous red uniform," said Fernandez.
“He will be committed to carry out the responsibilities of a flight attendant, including offering coffee, tea and other food and beverages to guests on the special six-hour Perth to Kuala Lumpur flight.”
The Virgin Airlines billionaire looked to be in great spirits, likely because the funds from the flight went to the Starlight Foundation for ill children.
Before boarding the flight, Branson tweeted, “I’ve done some outrageous things in my time, but this will be up there with the best of them. … I’ve just got to practice walking in high heels first.”
Watch the video of Branson below: