A search for “binder” on Amazon yields an abundance of reviews judging the binders on how well they hold women.
The Internet buzzed with memes and mash-ups on “binders full of women” after Romney explained how he sought out women for cabinet jobs in his administration when he was elected governor of Massachusetts.
“I went to a number of women’s groups and said, ‘Can you help us find folks?’ And they brought us whole binders full of women,” Romney said in response to a question about what he would do to address pay inequality among women.
Reviews for the Avery Economy Binder, a three-ring, one-inch model, span 10 pages on Amazon. More than eight of those pages reference Romney’s “binders full of women” gaffe.
"This product might be sufficient for smaller projects, but I was looking for a binder that could be made 'full of women.' My project is aimed at improving women's historically lower employment and pay in the U.S. and an information program on TV last night featured a handsome salesman who suggested that binders was the way to go,” wrote reviewer Robin H. “I see you carry other, much larger binders and will check those out right away.”
A reviewer who went by Moi gave the binder four out of five stars despite lamenting it has “no women in it.”
“On CNN, some guy named ‘Mitt’ said that binders were full of women. Being lonely and single I bought several of these binders and had them shipped overnight. While they are quality binders, I was dismayed to find no women in any of the dozen binders I ordered. I will be returning them,” Moi wrote.
Another Avery model, a binder with 2-inch rings, fared better.
“As a woman, I'm not adept at making decisions that concern me. So when I need the right choice, I turn to the presidential candidate that KNOWS. One with prideful experience in this department. I don't want to be filed away in an inferior & confusing electronic doohickey that I couldn't possibly understand. Or heaven forbid, have a man ask for & listen to my ideas! I'd much rather rely on this top of the line, 1980s style, Avery Durable binder. It's the choice America can trust,” wrote Bazinga, who gave the binder five out of five stars. “My education, my ideas, my opinions, my choices, please PLEASE keep them safely stored away here and far away from the men that might fear them (I mean, want to use them to hire me somedaynever). I'd write more about this most useful product, but it's time I hurry home to make dinner.”
Also receiving favorable reviews was a TOPS 3-inch binder.
“I love this binder … They were the perfect size for my hobby, which was keeping binders full of women,” wrote Willard from Massachusetts. “The binders are very sturdy so the women didn't fall out or get wrinkled. The mechanism on the D-ring opens and closes easily, though, so when I wanted to add or discard a woman, I didn't have to exert much effort. When I left my job in Massachusetts, my staff purged all of my records, and unfortunately they discarded my binders full of women. I wish I still had them. If I get a new job that's anything like my old job, you can be sure I'll get some more of these binders and fill them full of women. And gay people. Possibly I'll purchase a 1-inch binder and fill it full of darker-complexioned people. Or any sort of people I'm not familiar with.”