Samsung’s (KRX:005935) Galaxy S5, which was announced at the Mobile World Congress in Barcelona only last week, was back in the limelight yet again on Sunday night, sharing television prime time with Hollywood A-listers, as the Korean company chose to debut an ad for the device during the Academy Awards ceremony.
On Sunday, Samsung -- one of the sponsors of the 86th Academy Awards telecast -- aired the first commercial for its upcoming Galaxy S5 smartphone during the star-studded event with close-up images of the device, and words superimposed on the screen declaring:
“Every year we celebrate the biggest and the brightest, the smartest and most innovative. The 5.1" full HD Samsung Galaxy S5 with built-in heart rate monitor. The Next Big Thing is Here. April 2014.”
In addition to the 30-second ad that got the device a huge shot of publicity, Samsung also aired another 90-second clip, titled “Amazing Things Happen -- You Need To See This,” which covered everything that Samsung offers with a screen on its various devices.
An ad for the Tizen-powered Samsung Gear 2 was also aired later on Sunday evening. Check out the video here:
Along with the ads, Samsung also got a bit of publicity when host Ellen DeGeneres took a selfie with a Galaxy Note 3 while on stage. DeGeneres took out the Note 3 again after sometime to take a selfie with stars such as Bradley Cooper, Jennifer Lawrence and Kevin Spacey.
DeGeneres tweeted the photo, which has already been retweeted more than 2 million times until now.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
According to a recent Kantar Media report, Samsung is ranked No. 5 among top advertisers during the Oscars over the past five years. Between 2009 and 2013, Samsung spent $24 million, behind Hyundai ($56.6 million), JC Penney ($49.4 million), Coca-Cola, ($41.5 million) and American Express ($24.4 million).
This year’s 30 seconds of TV time during the Oscars sold at about $1.8 million each, AdvertisingAge reported.