Samsung Electronics Co, the world's No.2 handset maker, aims to boost its smartphone market share in emerging markets, which have low penetration rates and bigger growth potential, its parent group said on Wednesday.

Samsung seeks to expand market share in the emerging market with models costing around $200, as those markets have lower smartphone penetration rates compared with advanced markets, a Samsung group spokeswoman quoted an executive from Samsung Electronics' mobile division as telling a meeting of the group's executives on Wednesday.

(Reporting by Miyoung Kim; Editing by Jonathan Hopfner)