One Direction will be receiving 3D treatment in a new movie produced by Sony, the company announced in a press release on Tuesday. Morgan Spurlock, the documentary filmmaker behind “Super Size Me,” has signed on to direct the project, and it is scheduled to appear in theaters next Labor Day weekend via TriStar Pictures.
"This is an incredible opportunity and an amazing moment in time for the band," said Spurlock in the press statement. "To capture this journey and share it with audiences around the world will be an epic undertaking that I am proud to be a part of."
Simon Cowell, the man in many ways largely responsible for the group’s success – he created and hosts the U.K. “X Factor” where the five band members first competed in 2010 as solo acts before they teamed up as a group – also expressed pride on behalf of One Direction.
"I'm delighted we're making this film and Morgan is the perfect person to give that access-all-areas, behind-the-scenes look into what it's like to be One Direction today,” said Cowell. “What the band have achieved is incredible, they and their fans have made history around the world – this is for them."
Cowell and Spurlock are also on board as producers for the film, along with Ben Winston and Adam Milano.
Since winning third place on the reality talent show, the band, comprised of Niall Horan, Zayn Malik, Liam Payne, Harry Stles, and Louis Tomlinson, has sold over 3 million records with their freshman album “Up All Night.” Their single “Live While We’re Young” sold 341,000 copies in its debut week, making it the fastest selling British single.
The band has spoken enthusiastically about their rapid success, especially overseas in the United States. “We're so happy with the success of the single in the USA and can't wait for everyone to hear our new album,” said Horan. “Thank you to all the fans once again."
But the five mates are not the only ones profiting from record high sales. Nick Gatfield, chair and chief executive of Sony Music Entertainment UK, said that the company anticipates sales for the band to double by next year, reported the Guardian.
"What you might not know about One Direction is that they already represent a $50 million business," Gatfield said. "And that's a figure we expect to double next year."
The young British boy band confirmed the news on Tuesday during an appearance on the “Today” show, where they drew an audience of roughly 15,000 people, the largest in the daytime show’s history. "We are going to do our first-ever movie and it's going to be in 3-D and it's coming to cinemas near you on the 30th of August, 2013," Horan told a crowd of shrieking fans.