(Reuters) -- A TV ad that uses a Steve Jobs impersonator dressed in wings and a halo to sell an Android tablet computer has been criticized for its poor taste.
The ad features Tiawanese impersonator Ah-Ken dressed in Jobs' trademark black turtle neck sweater and blue jeans while extoling the virtues of Action Electronics Co.'s combined tablet PC and multi-language dictionary, which runs on Google Inc's Android.
Introducing the new generation of the pad, says the Jobs character, whipping the Action Pad out of his back jeans pocket, wings flapping as he shows off the dictionary functions on a giant screen behind a darkened stage furnished with a sofa and small table.
Thank God I finally get to play other tablets, the character adds in the 20-second commercial's final scene, a broad grin on his face as he taps away on the device on the sofa.
The ad is subtitled in English throughout, a nod to the device's dictionary function.
Continue Reading Below
The advert has created a storm of protest after it was posted on Youtube, with members branding it disgusting and Inapropriate.
Jobs, who died in October 2011, famously referred to Android as s**t, according to his biography, and was quoted in the book as saying he was going to destroy Android and was prepared to go to thermonuclear war over the product.
Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good, said Chelsea Chen, a spokeswoman for Action Electronics, a maker of electronic gadgets including portable DVD players and Internet devices.