DC Comics is celebrating Superman’s 75 years in print with a new logo, a return to the big screen and a video game. As 2013 continues, expect to see plenty of the Man of Steel.
On Thursday, DC Comics and Warner Bros. Entertainment revealed the Superman 75th Anniversary Logo on the Hollywood Reporter's Heat Vision blog. The new Superman logo is minimalistic in its design, featuring Supes as a blue silhouette with the words “75 Years” in white and red. Superman was created by Jerry Siegel and Joe Shuster, and the superhero made his debut in "Action Comics" #1, published in June 1938.
Warner Bros. CEO Kevin Tsujihara said of Superman’s anniversary, “Warner Bros. is privileged to be home to the global Superman brand, which has had an unparalleled impact on popular culture for 75 years.” Besides the anniversary plans, Superman was already scheduled for a big 2013 due to his return to the big screen with “Man of Steel.”
“Man of Steel” is directed by Zack Snyder (“300” and “Watchmen”) and stars Henry Cavill as Superman with Russell Crowe playing his father, Jor-El. Superman’s love interest Lois Lane will be played by Amy Adams. The movie will debut in theaters on June 14 and is expected to be one of the biggest movies of the summer season and has already generated early positive buzz due to the well-received trailers.
With “Man of Steel” expected to be a blockbuster success for Superman, DC Comics and Warner Bros. are capitalizing on the increased exposure with several tie-ins. As part of the anniversary announcement, DC revealed Snyder will direct an animated short feature that is in production. No further details about Snyder’s plans are known, other than speculation that he may incorporate past Superman portrayals. According to sources speaking to THR’s Heat Vision, a teaser of the animated short could be screened at Comic Con in July.
The Superman anniversary logo will appear on everything connected to the superhero. Superman will also star in a new comic series, “Superman Unchained,” which will be written by Scott Snyder (“Batman” and “Swamp Thing”) as part of DC’s The New 52, with art by Jim Lee, DC Comics co-publisher, notes THR. Superman will also appear in animated shorts that will air during “DC Nation” on Cartoon Network and the Man of Steel will also be a character in the upcoming “Infinite Crisis,” a “free-to-play multiplayer online battle arena” video game.
DC Comics and Warner Bros. hope to make Superman’s anniversary a creative and commercial success with plenty of tie-ins scheduled throughout 2013. Superman will not be the only superhero getting the special treatment as Batman turns 75 in 2014. Without a new movie anchoring the anniversary plans, and Batman’s big game, “Batman: Arkham Origins,” scheduled for an Oct. 25, 2013, release, DC may have to get creative with Batman’s 75th anniversary.
The latest trailer for “Man of Steel” can be viewed below.