T-Mobile USA Inc. celebrated Wednesday night the national launch of its new T-Mobile Sidekick 4G by Samsung with an exclusive VIP event that transformed a private lot in Beverly Hills, California, into a progressive party complete with interactive stations that showcased the Sidekick 4G's best-in-class social media capabilities and super-fast 4G speeds.
Event elements included: Sidekick Recording Studio, which allowed guests to lay down music tracks; 4G Challenge Race Track, where mini-games showcased the Sidekick's lightning-fast 4G speed; and Sidekick Sushi Social, where group texting came to life.
Music by DJ Ravidrums kicked-off the star-studded celebration attended by A-list celebrities, including Whitney Port, John Stamos, Chris Zylka, Amber Lancaster and Emile Hirsch. Near the end of the evening, more than one thousand fans rocked out to a special musical performance by The Strokes. After the performance, DJ Spider took over the turntables so guests could continue dancing into the night.
Guests, including the celebrity attendees, reveled in the party's merriment and interactive event stations. Paula Abdul jumped into the booth with DJ Ravidrums to try on his headphones. Chelsie Hightower and Romeo two-stepped their way through the T-Mobile gift shop. Shaun White shared stories about Coachella with Tony Hawk while waiting for The Strokes performance to start.
T-Mobile has also released its so-called fastest demo video.