TAG Heuer, the leading Swiss luxury watch brand opened the doors to its first North American flagship store in Las Vegas on Thursday. The shop is located in Las Vegas' high-end shoppping destination, Crystals at CityCenter.

The new flasgship store is 800-square feet and will offer a full range of TAG's timepiece collections, including boutique-exclusive and limited edition products not currently availble anywhere in the U.S. The store will also sell some of TAG's fashion items like vintage cufflinks, eyewear and leathergoods.

With TAG Heuer's heritage as a leading luxury brand and its unprecedented commitment to innovative design, opening the first North American flagship at Crystals at CityCenter was an ideal selection for our first branded retail space, says Jean-Christophe Babin, Worldwide CEO, TAG Heuer.  The TAG Heuer boutique offers guests a unique shopping experience that stimulates the senses while the exquisite Las Vegas destination allows us to reach a wide range of American and international visitors.

Worldwide, TAG Heuer has more than 100 freestanding boutiques in major cities such as Sydney, Melbourne, Shanghai, Prague, Kuala Lampur and Paris.