Tiffany & Co. advertisements usually look a little something like this: A beautiful black-and-white image of a chic woman in heels kissing a handsome man, with a dazzling diamond ring on her finger. Its latest engagement ad boasts the same romantic theme with one exception: The couple is gay. It’s the first time Tiffany has ever featured a same-sex couple in an engagement campaign, ELLE.com reported.
â€” Cosmopolitan (@Cosmopolitan) January 10, 2015
The ad shows a real-life gay couple sitting on the steps of a New York City brownstone with a caption that reads, “Will you promise to never stop completing my sentences or singing off-key, which I'm afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?”
“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” Linda Buckley, Tiffany vice president of North American public relations, said in a statement to ELLE.com. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”
The campaign features seven couples at different stages in their relationships, CNN reported. “All of these scenes have a unifying theme: They capture a moment in time when couples experience an intimate connection, an acknowledgment that yes, this person is the one, now and forever,” a press release stated.
A string of advertisements by other major brands in recent years have highlighted gay couples. Future Madewell designer Somsack Sikhounmuong and his boyfriend were featured in J. Crew’s 2011 catalogue, Out reported. The following year, a Gap billboard displayed a same-sex couple. Last year, designer Nate Berkus and his fiancé appeared in a Banana Republic ad, the New York Times said. In October, General Mills released a video as part of its “Cheerios Effect” campaign featuring a gay Canadian couple who adopted a daughter.