Adobe Systems Inc. announced that it will be bringing its popular Flash technology beyond computer screens to Internet-connected televisions, set-top boxes, Blu-ray players and other home entertainment devices.

We are looking forward to working with partners to create these new experiences and deliver content consistently across devices whether consumers view it on their desktop, mobile phone or television,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe.

Adobe says that it will dramatically change the way we view content on televisions.

Some companies already raised their support for the optimized Flash technology for digital home devices, including Broadcom, Comcast, Intel, Netflix, The New York Times Company, and Disney.

Disney shares Adobe’s vision of extending HD video and rich, engaging experiences across multiple screens,” said Bud Albers, CTO and executive vice president at Disney Interactive Media Group. “We are excited about the opportunities of Flash based applications and services coming to televisions.”

According to Adobe, Flash technology to the digital home builds is a vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across devices that was announced in May 2008. For more information, visit

The company expects to release the first Flash-enabled devices in the second half of 2009